Central Coast / Sydney Asia Pacific

NeilThomas

Senior sales and commercial leader. Advertising, adtech and ecommerce, across Asia Pacific.

I open new markets, close complex enterprise deals, and build technology as well as sell it. Twenty years carrying a number, leading regional teams and running my own companies, most of it starting from a blank page.

Open to senior individual-contributor or commercial leadership roles: Enterprise AE, Sales Director, Head of Sales, Commercial Director and APAC GTM. Australia and Asia Pacific. Remote or hybrid.

Get in touch → Download CV
NTNeil Thomas
Neil Thomas
Central Coast / Sydney  ·  Open to opportunities
20+

Years commercial experience

US$250k

Largest enterprise dealMajor forex broker, closed at AdRoll

97%

Turnover growthShopBot Australia, built from zero

45%+

APAC revenue growthLeadMedia Group, as VP Asia Pacific

5

APAC markets ledAustralia, NZ, Malaysia, India, Singapore

2024

AdRoll High Flyer AwardCompany-wide, awarded once a year

01

Selected wins

Four things I have actually done, rather than four things I am good at.

A US$250k enterprise deal
AdRoll · major forex broker

The largest single deal I have closed. A complex, multi-stakeholder cross-border sale run into the APAC region, alongside a US$100k deal with a global energy retailer in the same period.

An APAC business built from zero
ShopBot → LeadMedia Group

Built ShopBot's Australian operation from a blank page, including the team, the process and the playbook, growing turnover 97 percent and new-market expansion 170 percent while reporting to the CEO. After LeadMedia acquired the business I moved into VP Asia Pacific, grew regional revenue more than 45 percent and led teams across five markets.

A company founded and sold
Muzaara → acquired by FeedOps

Started my own adtech company and took it from no customers to acquisition in 2024. Owned pricing, forecasting, pipeline and P&L throughout. Recognised as a Premier Google Partner and a Microsoft Elite Partner along the way.

CTV launched across a region
AdRoll · Asia Pacific

Took AdRoll's Connected TV proposition from nothing to its first paying customers in APAC. No inherited pipeline, no local playbook, no reference accounts to point at. Hit target every year since 2022.

02

The short version

How I work and what I am looking for next.

I do my best work with an open territory and no playbook to inherit.

When I sit across from an engineer or a data team, it reads as a conversation between peers, not a rep working from a deck.

That thread runs through everything. I have built businesses from a blank page in Australia and across Asia Pacific, led teams in five countries, and sold complex technology to enterprise buyers. I have carried a number every year and hit it, and picked up AdRoll's company-wide High Flyer Award in 2024.

The part most sellers cannot match is the technical side. I do not just sell technology, I build it. I build and run an AI SaaS product alongside my commercial career, work with language models daily, and prospect with tools I built rather than tools I was handed.

On the portfolio question, because recruiters ask it: my focus is commercial leadership. I build side projects deliberately, because shipping software keeps me close to the products, the workflows and the technical buyers I sell to.

I sell technology. I also build it.

I work across both sides of a deal, from cold prospecting and discovery through to the conversation with the engineers, data teams and technical decision makers who determine whether anything actually gets adopted.

An AI-native SaaS I built and run

PropertyRanker.io. Built end to end: language model integration, prompt design, the scoring model and the data pipelines behind it.

Prospecting tools I wrote for myself

LLM-powered research and outreach tooling I use on my own pipeline every day, which is why I move faster than a standard sales desk.

Technical capability, commercial outcome

Twenty years of carrying a number means I translate what the technology does into what it earns, in language a CFO signs off on.

In 2026, saying you are AI-savvy costs nothing. Shipping the product is harder to fake.

03

Where I've been

Full history, matching my CV. The senior roles lead with what I owned. Three periods overlap, and they are marked: LeadMedia Group acquired ShopBot and I held both roles through the transition, and Muzaara ran alongside employed roles from 2016.

01
CTV & Programmatic Growth SpecialistMAY 2022 · NOW
AdRoll (a division of NextRoll)
Central Coast / Sydney, NSW

OwnedNew business across CTV, programmatic, DOOH, display and native media for brands and agencies in Asia Pacific, including cross-border campaigns into Hong Kong, China and Singapore.

Launched AdRoll's Connected TV offering across APAC from nothing, taking it from a proposition to its first paying customers.

Hit target every year. Won the company-wide High Flyer Award in 2024. Closed six-figure USD deals including US$100k with a global energy retailer and US$250k with a major forex broker.

Qualify with MEDDIC, and build my own AI-powered prospecting tools so I move faster than a standard sales desk.

02
Founder & AI product builderIndependent project2024 · NOW
PropertyRanker.io · AI SaaS
Independent project, built outside employment

Built an AI-native property analytics product from concept to production: language-model integration, prompt design, a scoring model I tune for output quality, and the data pipelines behind it.

A live product I market myself through SEO and paid channels, and tune continuously for output quality.

Living proof of the pitch. I connect AI capability to a real, measurable outcome instead of just talking about it.

03
CEO & FounderConcurrent 2016-18 · 2022-24AUG 2016 · FEB 2024
Muzaara (acquired by FeedOps)
Sydney, NSW

OwnedThe full commercial picture of my own adtech company: pricing, forecasting, pipeline and P&L.

Founded, scaled and exited a product-level marketing SaaS platform for ecommerce advertisers. Built the customer base from zero through to acquisition by FeedOps.

Recognised as a Premier Google Partner and Microsoft Elite Partner, and runner-up in the 2023 and 2024 partner awards, with trips to Google Live in San Jose.

Created the process, automation and playbooks that let a small team operate at scale.

04
Growth Strategy AdvisorFEB 2024 · JAN 2026
FeedOps · SaaS
Remote, part-time

Advised on go-to-market, adoption and new-business strategy for an AI-driven SaaS platform, following its acquisition of Muzaara.

05
Vice President, Asia PacificConcurrent to 2017APR 2015 · JAN 2018
LeadMedia Group
Sydney, NSW  ·  Promoted following LeadMedia's acquisition of ShopBot

OwnedBusiness development and account management for the Asia Pacific region, plus a team across Australia, New Zealand, Malaysia, India and Singapore.

Grew regional revenue by more than 45 percent and repeat and referral business by 27 percent, exceeding every quota.

Opened the region for a European company entering the market, and advised the CEO and the board.

06
General Manager & Sales Director, APACJAN 2008 · FEB 2017
ShopBot
Sydney, NSW

OwnedThe Australian business end to end, reporting straight to the CEO.

Built the operation from a blank page, including the process, team and playbook.

Grew turnover by 97 percent and expanded into new markets by 170 percent, making Australia the platform's number one market within three years.

Recruited, trained and scaled the sales team.

ShopBot was later acquired by LeadMedia Group.

*

Earlier ventures & advisory

Founder / Co-owner (exited) · ClickRate, Dot Com Deals, CameraStores.com.au · 2004–2010

Advisor · Windsor.ai, Chur Technologies, Galaxy eSolutions · 2017–2021

Education

Certificate, Strategic Management · Open Training Institute

Certificate, Introduction to Business in Asia · Open Training Institute

Selected customers

Brands I have sold to and worked with across AdRoll, Muzaara and ShopBot.

Total ToolsSoul OriginOVO EnergyEl JannahFXTMMoshMacro MikeThe Lottery OfficeDomaine HomesAmity University Total ToolsSoul OriginOVO EnergyEl JannahFXTMMoshMacro MikeThe Lottery OfficeDomaine HomesAmity University
AdRoll High Flyer Award 2024 Premier Google Partner Elite Microsoft Partner Runner-up Partner Awards 2023 & 2024
04

What I bring to the table

Four areas, not eight. The experience above proves the rest.

Enterprise sales & GTM

Enterprise salesMEDDICNew businessSix-figure dealsLand & expandPipeline & forecastingSalesforce

APAC & market building

Market entryCross-border dealsTeam leadershipAgency partnershipsBoard & C-suite0 to 1 buildingP&L ownership

AdTech & SaaS

CTVProgrammaticDOOHDisplay & nativeFull-funnelCampaign measurementEcommerceMarketplacesProduct feeds

AI & building

LLM-powered appsPrompt designModel evaluationAI prospecting toolsAI-native SaaSData pipelines
Contact

Looking for the next market to build.

I want a senior commercial role where I own the revenue, open the market and build a repeatable go-to-market motion where none exists. AI, SaaS, adtech, martech and adjacent technology. Email or call me directly.

Enterprise sales · Sales and growth leadership · APAC go-to-market. Based on the Central Coast, working across Sydney and Asia Pacific. Remote or hybrid.

Email me → LinkedIn Download CV
Emailneil@neil-thomas.com LinkedInin/neilthomas2000 CVDownload PDF Phone+61 420 708 540 Based inCentral Coast / Sydney